Connecting with your digital audience is critical to the success of your business, but it’s even more challenging during the days of COVID-19 with a high volume of websites competing for today’s online space. There’s approximately 1.7 billion sites out there, and although less than 200 million are active, these stats reinforce just how important it is to apply search engine optimization (SEO) tactics within your site.
SEO is the process of optimizing your website and digital content in a way that improves search engine results for your pages, or SERP. The higher your website ranks on search engines such as Google and Bing, the more likely your prospective customers will find it.
To increase visitors to your website, the spotlight now shines on high-quality content to help solve challenges your potential customers face. This means boosting your SEO efforts with industry-relevant blog posts where your organization will be seen as a true thought leader within your industry.
When creating your blog posts, incorporate targeted keywords, phrases, dynamic graphics, or embedded podcasts. To gain even more traction, embed links (backlinks) that direct to content on partnered websites. Share your article on social media platforms, or transmit it as an auto-generated email. And, as an additional strategy, repurpose your content as a press release for distribution on platforms like NewswireNEXT.com.
5 Strategies to Help Boost Your Blog’s SEO Ranking:
1. Create Unique Targeted Content
Let’s face it — producing fresh, engaging articles can be time-consuming, especially if writing isn’t your thing. The good news is that you can hire a professional ghostwriter through an online writing service like Crowd Content, or Textbroker.com. These content creation platforms are great for ordering blog posts, website content, white papers and product descriptions from professional writers. And, because you’re billed by the word, you only pay for the content you need. Once you’ve signed up with Crowd Content you can save time with future posts by enlisting their auto-scheduling tool — to ensure your website is always populated with timely articles. In addition to your writing request, you can submit a list of relevant keywords to incorporate within your article.
2. Include Strong Keywords for a Boost
In SEO terms, keywords are words searchers enter into their search engine query box when looking for a specific product, service or answer to a question. There’s plenty of online tools you can use to research keywords to include within your article, although not all deliver accurate results. A great one is Ubersuggest from SEO guru Neil Patel. This easy-to-use SEO platform suggests the best keywords to use within your website, gives you an analysis of your monthly web traffic, and provides personalized content ideas to boost your SERPs.
NOTE: While including targeted keywords is important, don’t lose sight of the story.
3. Embed Backlinks for Added Authority
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks (also known as Inbound links) are HTML links that can be embedded in your article as a reference or resource from authoritative sites that support the information in your blog posts, (I’ve included quite a few backlinks within this article). In terms of SEO, backlinks help boost your search engine rankings by giving your content credibility. These links let search engine algorithms know that your website contains high-quality content, and the better your content, the higher you’ll rank!
4. Bring Content to Life with Eye-Catching Images
Visual search rankings can also help increase your site’s exposure. A recent study by FATrank data shows that 1/3 of searches in Google are carried out in ‘Google Images’. If you don’t have the budget for high-end stock images like Shutterstock, you can check-out affordable stock libraries like Stocksnap and Freepik.
5. Transform Your Post Into a News Item
If your blog post is written as a timely topic, you may be able to tweak it then push it out as a “News Alert.” Not only will this help drive visitors to your website, but it will increase brand recognition, and position you as an advocate for your industry’s cause. MailChimp has a great automation feature where once your blog post is published, it can automatically be transmitted to your email contact list.
Another way to get your content out there is through social media. Although social media content does not contribute to SEO, including fresh content on your social media page does help increase brand identity and engagement. If you are utilizing WordPress as your content management system (CMS), try the ShareThis plugin to save time when sharing your content on multiple social platforms. This free engagement tool can share content across 35 popular media platforms.
Maintaining a strong digital presence today is critical. Providing strong content is the key to increasing your website’s SEO; which ultimately helps increase your website’s traffic and conversion goals.
Need more advice on how to increase your website’s SEO?
I’d be happy to help, contact me.